MARKETER & STRATEGY EXPERT
My name is Bhanika Mistry.
Welcome to Business Bee.
I'm a brand and marketing strategist with 6+ years building integrated campaigns and go-to-market strategies for world-class brands, backed by $100MM+ in campaigns planned and executed across the full funnel. I combine consumer insight with storytelling to shape brand positioning, drive cultural relevance, and lead cross-functional teams from strategy through activation. Here, you'll find a showcase of my strategic frameworks, brand campaigns, and performance impact.
Future CMO one day!
EXPERIENCE:
6+ Years in Marketing
PLANNED & EXECUTED
$100MM+ in Marketing Campaigns
KNOW ME AS A:
Leader
Storyteller
Innovator
SKILLS
Owned-Channel Marketing | 4+ Years
Mastery in formulating multi-touch campaign strategies to enhance brand identity and engagement throughout the customer lifecycle journey via Mobile Apps, Website & CRM experience.
Paid & Organic Social | 4+ Years
Experience executing holistic paid & organic social media campaigns across the following platforms; TikTok, SNAP, Reddit, Pinterest, LinkedIn & Meta
Data Analysis & Market Research | 6+ Years
Proficiency in using Google Analytics, Adobe Analytics, DCM, Innovid and more to assess and create wrap reports and deliver insights & learnings based on campaign performance.
Digital Marketing | 4+ Years
Strategy & Activation expertise in planning and launching multiple paid digital campaigns across full-funnel objectives (Audio, Programmatic, Video, CTV/OTT, Display) to help deliver against goals (ROAS, Lead Generation, Reach, CPC...etc.)
Paid Search | 2+ Years
Skill in crafting paid search campaigns by leveraging strategic Google keyword selection and utilizing platforms like Caffeine and Keyword Planner to achieve optimal results.
Design & Branding | 5+ Years
Ability to create multiple images & designs across Canva, Photoshop, Illustrator & InDesign.
TESTIMONIALS
