Cross-Channel Marketer |
Agency & In-House Experience
My name is Bhanika Mistry.
Welcome to, Business Bee. I'm passionate about the ever-evolving world of marketing, where creativity meets strategy to unlock brand potential. With years of experience in crafting data-driven campaigns, I've had the privilege of working with diverse clients, from startups to established brands, and delivering measurable results that drive growth. This portfolio is a testament to my dedication to the craft, showcasing a collection of skills & projects that span the realms of digital marketing, content strategy, and brand development. But it's not just about what I've done; it's also about the stories behind each project, the challenges we've overcome, and the relationships built along the way. With Marketing constantly evolving, it's important to keep up with the latest trends in the industry and be ready to implement the next out-of-box idea. Explore my work, hear what clients and colleagues have to say, and reach out if you want to grab a cup of coffee and say hello!
Brands Supported: McDonald's, Samsung, Victoria Secret, Invisalign, Pfizer, Starfish Project, BLENDi, UMass Medical School
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Dreaming of becoming a CMO one-day...
EXPERIENCE:
5+ Years in Marketing
PLANNED & EXECUTED
$100MM+ in Marketing Campaigns
KNOW ME AS A:
Leader
Storyteller
Innovator
SKILLS
Owned-Channel Marketing | 4+ Years
Mastery in formulating multi-touch campaign strategies to enhance brand identity and engagement throughout the customer lifecycle journey via Mobile Apps, Website & CRM experience.
Paid & Organic Social | 4+ Years
Experience executing holistic paid & organic social media campaigns across the following platforms; Instagram, TikTok, SnapChat, Twitter.
Data Analysis & Market Research | 5+ Years
Proficiency in using Google Analytics, Adobe Analytics, DCM, Innovid and more to assess and create wrap reports and deliver insights & learnings based on campaign performance.
Digital Marketing | 4+ Years
Strategy & Activation expertise in planning and launching multiple paid digital campaigns across full-funnel objectives (Audio, Programmatic, Video, CTV/OTT, Display) to help deliver against goals (ROAS, Lead Generation, Reach, CPC...etc.)
Paid Search | 2+ Years
Skill in crafting paid search campaigns by leveraging strategic Google keyword selection and utilizing platforms like Caffeine and Keyword Planner to achieve optimal results.
Design & Branding | 5+ Years
Ability to create multiple images & designs across Canva, Photoshop, Illustrator & InDesign.
TESTIMONIALS
